9 Types of Businesses that MUST use Customer Experience Management tools

9 Types of Businesses that MUST use Customer Experience Management tools

Every day we all experience different services & products. We love to revisit the places or businesses where constructive customer interaction happens. Thought of making a list of businesses where anyone would love to give customer feedback. Customer Experience Management Tools are paramount to long lasting success.

Restaurant: Whenever we go for dining out, it would be great if we are asked-

  • How was the food?
  • What is dish I liked ?
  • What I like about this restaurant ?
  • What can make me visit again?

It’s a personalized service business, we all would love to have a digital form instead of paper based forms or worst- not asking me anything.

Movie Theater: Whenever I watch a movie, each one of us has a specific ‘thing’ about each movie theater for which they visit the place. Its not only about price, its about the 1 or 2 things which clings on – E.g.: If you are in USA, I used to visit AMC because it had a variety of movies playing, so would make it to one movie or other.
If you are in India, people visit PVR whenever they want to watch a movie with some ‘exclusiveness’ like neatness, clean seats and many more.

Spa / Personal trainer: It’s a personalized service business where physical touch to customer is involved each time, if there is something which I need to get modified, customer experience in digital form and overall performance analysis would be sure game changer.

Bank / Financial services: It deals with your pocket, in today’s extremely competitive world, personalized service with feedback would make sure the Bank gets most out of the customer.

Hotel stay during vacation: The more personalized vacation stay in a hotel, the more would be referrals from customer and repeat visits.

Online SaaS Products: All of us use software products like Gmail, Intuit, Basecamp, Asana and many more. It would be a superb thing to get customer satisfaction from current and prospective customer for these SaaS product companies.

Service centers like – Airports, Car service center : With so many people visiting and using the services of such centers, a small change from a suggestion/ feedback / complaint would make such centers more user friendly and famous.

Mall / Shop: If every footfall coming into a mall or shop is asked for suggestion/ feedback / complaint in an easy way, it would give informative insight if data analytics is done for shop owners and mall owners.

Politicians:  It would be a great way if people’s opinions and ideas are reached to our political leaders in a faster digital form. Our community would be a better place with people in constituency contributing ideas.

In our connected world – people connected via mobile, social media and internet, the current and future years would have customer experience as the number one accelerator of Business growth.

This post was written by

Onkar Bhosle – who has written posts on Customer3SIXTY.
Onkar Bhosle is co-founder at Customer3SIXTY and heads Business Development.

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